premium offer

premium offer
марк. премиальное предложение
а) (продажа какого-л. товара с большой скидкой при покупке другого товара у того же продавца либо при предъявлении купонов на скидку или иных талонов, дающих право покупки по сниженной цене)
See:
б) (товар, предлагаемый бесплатно или с большой скидкой при покупке другого товара)

a toy is included as a premium offer — в качестве подарка [премии, премиального предложения\] прилагается игрушка

Premium offers, such as toys or giveaways, are commonly used in children's food marketing. — Премиальные предложения, такие как игрушки или сувениры, обычно используются в маркетинге продуктов питания для детей.

See:
* * *
Реклама
заказ на покупку с доплатой; посылторг
особая форма заказа на покупку товара отечественного производства, реклама которого печатается на упаковке какого-либо иного товара; покупатель отсылает определенное число этих рекламных этикеток с небольшой суммой в придачу по указанному адресу и получает товар отечественного производства по почте

Англо-русский экономический словарь.

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Смотреть что такое "premium offer" в других словарях:

  • premium offer — A special offer of a domestic product advertised on the package of some other product. The purchaser sends a set number of package tops or labels with a small cash payment to an address given and receives the domestic product by post. Premium… …   Big dictionary of business and management

  • premium offer — / pri:miəm ˌɒfə/ noun a free gift offered to attract more customers …   Marketing dictionary in english

  • premium offer — / pri:miəm ˌɒfə/ noun a free gift offered to attract more customers …   Dictionary of banking and finance

  • Premium-rate telephone number — Premium rate telephone numbers are telephone numbers for telephone calls during which certain services are provided, and for which prices higher than normal are charged. Unlike a normal call, part of the call charge is paid to the service… …   Wikipedia

  • premium — premium, prize, award, reward, meed, guerdon, bounty, bonus are comparable when they mean something which is bestowed upon a person as a recompense for cooperation, greater effort, superior merit, or supremacy in competition. Premium is applied… …   New Dictionary of Synonyms

  • Premium e-mail — is a term used for professional grade e mail services that charge a fee as opposed to free e mail services that are supported by advertising.Premium e mail is used to indicate a higher level of professional care and service. Some e mail services… …   Wikipedia

  • premium pay — ➔ pay1 * * * premium pay UK US noun [U] (also premium) HR, WORKPLACE ► money that is paid in addition to someone s regular rate of pay for working extra hours, at night, etc.: »The additional shifts offer premium pay that is 1.1 to 1.5 times the… …   Financial and business terms

  • Premium Serviced Apartments — (Бангалор,Индия) Категория отеля: 2 звездочный отель Адрес: 827, 17th F1 …   Каталог отелей

  • premium — consideration paid for an insurance policy. Glossary of Business Terms (1) The additional payment allowed by exchange regulation for delivery of higher than required standards or grades of a commodity against a futures contract. (2) In speaking… …   Financial and business terms

  • Premium — (1) Amount paid for a bond above the par value. (2) The price of an option contract; also, in futures trading, the amount the futures price exceeds the price of the spot commodity. Related: inverted market premium payback period. Also called… …   Financial and business terms

  • Premium Bond — A Premium Bond is a lottery bond issued by the United Kingdom government s National Savings and Investments scheme. The government promises to buy back the bond, on request, for its original price.Premium Bonds were introduced by the government… …   Wikipedia


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